Double Degree in Business Administration and Marketing

Master business strategy and marketing to lead organizations in a global environment.

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    Responsable del tratamiento: EIG. Finalidad: tramitación solicitud objeto formulario, comunicación con el interesado. Tiene derecho a acceder, rectificar y suprimir los datos, así como otros derechos. Información ampliada en política de privacidad.


    Request Information

      Responsable del tratamiento: EIG. Finalidad: tramitación solicitud objeto formulario, comunicación con el interesado. Tiene derecho a acceder, rectificar y suprimir los datos, así como otros derechos. Información ampliada en política de privacidad.


      Start
      September
      Duration
      Dual Official Degree (5 years)
      Mode
      On-campus. ESIC Madrid Campus.
      Language
      English
      Fee
      Enquire

      The Dual Degree in Business Administration and Marketing offers you a comprehensive and distinctive education that combines business management skills with mastery of marketing and communication strategies. This programme will prepare you to lead any organization in a highly competitive and globalized environment, equipping you with analytical, creative, and strategic vision.

      Through a methodology that balances theory and practice, you will develop key skills in business management, strategic planning, market analysis, and digital communication. You will be prepared to stand out as a versatile professional, capable of facing the challenges of today’s market.

      Academic Structure of the Dual Degree in Business Administration and Marketing

      ITINERARY 1
      Dual Official Degree

      PRACTICAL APPROACH

      We know that the combination of theory and practice is key to training successful professionals. Therefore, the programme includes:
      • Real-world cases from leading companies to apply what’s learned in the classroom.
      • Business simulations and practical projects, where you will develop skills in management and marketing.
      • Professional internships in management and marketing departments of national and international companies.
      96%

      Employability Rate

      One year after completing the degree (collective ratio of ESIC University)

      Why study the Dual Degree in Business Administration and Marketing?

      In an increasingly connected world, the integration of business management and marketing is essential for the success of organizations. The programme offers you:
      Dual Competence
      Combine skills in strategic management, financial analysis, operational management, and digital marketing.
      International Focus
      Gain a global perspective and participate in exchange programs at prestigious universities.
      Practical Methodology
      Collaborate on real projects with leading companies and apply your knowledge to practical cases.
      Specialization in Digital Marketing
      Learn to use tools and digital platforms that drive brand success.
      With this dual degree, you will be a versatile and highly sought-after professional, capable of creating innovative strategies and leading businesses to success.

      Student Profile, Who is the degree for?

      This programme is aimed at students with:
      • An interest in the world of business and marketing.
      • Analytical and strategic capability for decision-making.
      • Creative and communicative skills to connect with audiences and lead teams.
      • A desire to innovate and provide solutions in dynamic and global business environments.
      If you are passionate about management, innovation, and commercial strategy, this dual degree will allow you to achieve your professional goals and stand out in a competitive market.
      Perfil Estudiante

      Skills you will develop in the dual degree

      1
      Efficient Business Management: Learn to plan, direct, and optimize an organization’s resources.
      2
      Marketing Strategy: Design and implement marketing plans tailored to market needs.
      3
      Financial and Economic Analysis: Master tools for making solid and profitable decisions.
      4
      Digital Marketing and Communication: Use digital platforms and tools to connect brands with their audiences.
      5
      Leadership and Critical Thinking: Develop skills to manage teams and face business challenges successfully.

      Academic Programme for the Dual Degree in Business Administration and Marketing

      The Dual Degree in Business Administration and Marketing combines fundamental content from both disciplines, offering multidisciplinary and practical training:

      Business Administration: Strategy, finance, operations, people management, and business analysis.

      Marketing: Market research, digital marketing, brand communication, consumer behavior, and commercial strategy.

      Innovative Subjects: Training in new trends such as digital transformation, data analytics, and corporate sustainability.

      Projects and Professional Internships: Participate in real cases with collaborative companies from the first year.

      1º semestre

      SUBJECTECTSTYPE
      Economic HistoryBE6
      Corporate MathematicsCOM6
      Introduction to Corporations IBE6
      Professional Ethics, Basic Principals of Law and EqualityBE6
      History of Spanish Institutions (Humanities)BE6
      Marketing and Interpersonal Communication TechniquesBE6
      AnthropologyP3

      2º semestre

      SUBJECTECTSTYPE
      Introduction to EconomicsBE6
      Financial MathematicsCOM6
      Introduction to Corporations IICOM6
      Mercantile LawBE6
      Computer Science Applied to MarketingBE6
      Introduction to MarketingCOM6
      Critical ThinkingP3

      1º semestre

      SUBJECTECTSTYPE
      Corporate SociologyBE6
      Financial Accounting ICOM6
      Micro-economicsCOM4,5
      Corporate Statistics ICOM6
      Psychology Applied to MarketingCOM4,5
      Business EthicsP3
      Christian Social ThinkingP3

      2º semestre

      SUBJECTECTSTYPE
      Civil LawBE6
      Financial Accounting IICOM4,5
      Macro-economicsCOM4,5
      Corporate Statistics IICOM6
      Production ManagementCOM6
      Modern LanguageBE6
      Strategic MarketingCOM4,5

      1º semestre

      SUBJECTECTSTYPE
      Cost AccountingCOM4,5
      Strategic Management and Corporate Politics ICOM6
      Financial Management ICOM6
      Product PolicyCOM6
      Market ResearchCOM4,5
      Sales ManagementCOM4,5
      Consumer BehaviourCOM4,5

      2º semestre

      SUBJECTECTSTYPE
      Strategic Management and Corporate Politics IICOM6
      Balance AnalysisCOM4,5
      Financial Management IICOM6
      National and International Economic Environment of the FirmCOM4,5
      Distribution Policy and EcommerceCOM6
      Price and Cost PolicyCOM6
      Market Research IICOM4,5

      1º semestre

      SUBJECTECTSTYPE
      Corporate TaxationCOM4,5
      Corporate Decision MethodsCOM4,5
      Communication Policy and Digital AdvertisingCOM6
      Labour LawCOM6

      2º semestre

      SUBJECTECTSTYPE
      Management Information SystemsCOM4,5
      Human ResourcesCOM4,5
      Commercial Negotiation TechniquesCOM4,5
      Relational, Direct and Interactive MarketingCOM4,5

      Anual

      ASIGNATURAECTSTIPO
      External Internship (Marketing)COM24
      End of Degree Project (Business Administration and Management)COM6

      1º semestre

      SUBJECTECTSTYPE
      Industrial and Services MarketingCOM4,5
      Academic Recognition of CreditsCOM6
      Marketing PlanCOM6

      Anual

      SUBJECTECTSTYPE
      External Internship (Business Administration and Management)COM24
      End of Degree Project (Marketing)COM6
      Employability
      + 0
      annual job offers managed by ESIC
      0 %
      employability (ESIC University collective)
      0 %
      secure a contractual job (internships in companies)
      Career Opportunities
      The Dual Degree in Business Administration and Marketing opens doors to a wide range of strategic positions:

      Design and implement commercial strategies for brand growth.

      Lead the management of identity, positioning, and brand recognition.

      Advise companies on growth, optimization, and expansion processes.

      Manage digital platforms and online sales strategies.

      Interpret data and metrics to support strategic business decisions.

      Optimize processes and resources in organizations across any sector.

      Admission Process
      We guide you step-by-step to facilitate your access to the degree:
      1
      Request
      Information
      Leave us your details, and we will contact you to provide personal advice.
      2
      Requirements and Documentation
      After the consultation, it’s time for you to send us all the required documentation and set a date for the admission tests.
      3
      Admission
      Tests
      Undertake a personalized evaluation that includes a motivation letter, a practical case, and an English test (optional if you have a certificate).
      4
      Confirmation and Enrollment
      Once the tests are passed, secure your place by making a reservation and formalizing your enrollment within the indicated period.
      Recognition of Credits and Transfers
      If you have previously studied in a Higher Vocational Training cycle (CFGS) or wish to transfer from another university, we facilitate your integration process:
      1. Request the recognition study: Send us your academic documentation.
      2. Personalized Evaluation: We will analyze your credits and offer you an adapted plan.
      3. Direct Incorporation: Continue your training with a program adjusted to your previous trajectory.
      Our goal is to help you advance in your training without losing time or opportunities.
      Scholarship and Aid Plan
      We offer scholarships and financial aids that facilitate access to excellent training, removing financial barriers.
      • National Mobility
      • International Students
      • Academic Excellence
      • Siblings Enrolled
      • Alumni
      • Large Family
      • Agreement with companies
      • Etc..
      Contact Us
      Request more information now and prepare to lead the future of business and marketing.

        Responsable del tratamiento: EIG. Finalidad: tramitación solicitud objeto formulario, comunicación con el interesado. Tiene derecho a acceder, rectificar y suprimir los datos, así como otros derechos. Información ampliada en política de privacidad.