Double Degree in Business Administration and Marketing
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The Dual Degree in Business Administration and Marketing offers you a comprehensive and distinctive education that combines business management skills with mastery of marketing and communication strategies. This programme will prepare you to lead any organization in a highly competitive and globalized environment, equipping you with analytical, creative, and strategic vision.
Through a methodology that balances theory and practice, you will develop key skills in business management, strategic planning, market analysis, and digital communication. You will be prepared to stand out as a versatile professional, capable of facing the challenges of today’s market.
Academic Structure of the Dual Degree in Business Administration and Marketing
- Duration: 5 years
- Official Course Credits: 325 ECTS
- Proprietary Course Credits: 12 ECTS
- Total Credits Completed: 337,5 ECTS
PRACTICAL APPROACH
- Real-world cases from leading companies to apply what’s learned in the classroom.
- Business simulations and practical projects, where you will develop skills in management and marketing.
- Professional internships in management and marketing departments of national and international companies.
Employability Rate
One year after completing the degree (collective ratio of ESIC University)
Why study the Dual Degree in Business Administration and Marketing?
Student Profile, Who is the degree for?
- An interest in the world of business and marketing.
- Analytical and strategic capability for decision-making.
- Creative and communicative skills to connect with audiences and lead teams.
- A desire to innovate and provide solutions in dynamic and global business environments.

Skills you will develop in the dual degree
Academic Programme for the Dual Degree in Business Administration and Marketing
The Dual Degree in Business Administration and Marketing combines fundamental content from both disciplines, offering multidisciplinary and practical training:
Business Administration: Strategy, finance, operations, people management, and business analysis.
Marketing: Market research, digital marketing, brand communication, consumer behavior, and commercial strategy.
Innovative Subjects: Training in new trends such as digital transformation, data analytics, and corporate sustainability.
Projects and Professional Internships: Participate in real cases with collaborative companies from the first year.
1º semestre
SUBJECT | ECTS | TYPE |
---|---|---|
Economic History | BE | 6 |
Corporate Mathematics | COM | 6 |
Introduction to Corporations I | BE | 6 |
Professional Ethics, Basic Principals of Law and Equality | BE | 6 |
History of Spanish Institutions (Humanities) | BE | 6 |
Marketing and Interpersonal Communication Techniques | BE | 6 |
Anthropology | P | 3 |
2º semestre
SUBJECT | ECTS | TYPE |
---|---|---|
Introduction to Economics | BE | 6 |
Financial Mathematics | COM | 6 |
Introduction to Corporations II | COM | 6 |
Mercantile Law | BE | 6 |
Computer Science Applied to Marketing | BE | 6 |
Introduction to Marketing | COM | 6 |
Critical Thinking | P | 3 |
1º semestre
SUBJECT | ECTS | TYPE |
---|---|---|
Corporate Sociology | BE | 6 |
Financial Accounting I | COM | 6 |
Micro-economics | COM | 4,5 |
Corporate Statistics I | COM | 6 |
Psychology Applied to Marketing | COM | 4,5 |
Business Ethics | P | 3 |
Christian Social Thinking | P | 3 |
2º semestre
SUBJECT | ECTS | TYPE |
---|---|---|
Civil Law | BE | 6 |
Financial Accounting II | COM | 4,5 |
Macro-economics | COM | 4,5 |
Corporate Statistics II | COM | 6 |
Production Management | COM | 6 |
Modern Language | BE | 6 |
Strategic Marketing | COM | 4,5 |
1º semestre
SUBJECT | ECTS | TYPE |
---|---|---|
Cost Accounting | COM | 4,5 |
Strategic Management and Corporate Politics I | COM | 6 |
Financial Management I | COM | 6 |
Product Policy | COM | 6 |
Market Research | COM | 4,5 |
Sales Management | COM | 4,5 |
Consumer Behaviour | COM | 4,5 |
2º semestre
SUBJECT | ECTS | TYPE |
---|---|---|
Strategic Management and Corporate Politics II | COM | 6 |
Balance Analysis | COM | 4,5 |
Financial Management II | COM | 6 |
National and International Economic Environment of the Firm | COM | 4,5 |
Distribution Policy and Ecommerce | COM | 6 |
Price and Cost Policy | COM | 6 |
Market Research II | COM | 4,5 |
1º semestre
SUBJECT | ECTS | TYPE |
---|---|---|
Corporate Taxation | COM | 4,5 |
Corporate Decision Methods | COM | 4,5 |
Communication Policy and Digital Advertising | COM | 6 |
Labour Law | COM | 6 |
2º semestre
SUBJECT | ECTS | TYPE |
---|---|---|
Management Information Systems | COM | 4,5 |
Human Resources | COM | 4,5 |
Commercial Negotiation Techniques | COM | 4,5 |
Relational, Direct and Interactive Marketing | COM | 4,5 |
Anual
ASIGNATURA | ECTS | TIPO |
---|---|---|
External Internship (Marketing) | COM | 24 |
End of Degree Project (Business Administration and Management) | COM | 6 |
1º semestre
SUBJECT | ECTS | TYPE |
---|---|---|
Industrial and Services Marketing | COM | 4,5 |
Academic Recognition of Credits | COM | 6 |
Marketing Plan | COM | 6 |
Anual
SUBJECT | ECTS | TYPE |
---|---|---|
External Internship (Business Administration and Management) | COM | 24 |
End of Degree Project (Marketing) | COM | 6 |
Employability
Career Opportunities
Design and implement commercial strategies for brand growth.
Lead the management of identity, positioning, and brand recognition.
Advise companies on growth, optimization, and expansion processes.
Manage digital platforms and online sales strategies.
Interpret data and metrics to support strategic business decisions.
Optimize processes and resources in organizations across any sector.
Admission Process
Information
Tests

- Request the recognition study: Send us your academic documentation.
- Personalized Evaluation: We will analyze your credits and offer you an adapted plan.
- Direct Incorporation: Continue your training with a program adjusted to your previous trajectory.

- National Mobility
- International Students
- Academic Excellence
- Siblings Enrolled
- Alumni
- Large Family
- Agreement with companies
- Etc..